W New York - Union Square / 201 Park Ave S / New York NY 10003 / October 6, 2014 / 8am - 9pm
A MARKETERS SUMMIT
Weirdos, wiseguys, cool kids, misfits, movers, shakers, thought leaders, mind readers... all are clamoring for a seat at the table ready to dish news, gossip, trends and tribulations. Come one, come all to the greatest show on earth, in the greatest city on earth. Get your tickets before August 15 for early bird pricing aka "getting the worm". ($399)
SCHEDULE
8am - 9am
Registration + breakfast
9am - 9:30am
Kick-off: setting the stage
Create a new idea. Stand out. Sell more stuff. Make more money. Now do that 1,000 more times. A marketer's plight or delight? We set the stage as we unleash a tantalizing roster of marketers to answer that very question today.
9:30am - 10am
Ending the madness: building client/agency partnerships that thrive
Featured speaker - Bruno Gralpois, co-founder and principal of Agency Mania Solutions and international best-selling author
Death by RFPs, missed expectations, rising budget pressure, gross inefficiencies, lack of collaboration or transparency are a few of the many symptoms fueling the rapidly growing insanity in today's client and agency relationships. Best-selling author Gralpois looks into assortative mating theories, biology and other surprising fields of study to find answers to the most fundamental question faced by clients and agencies alike: what makes a few relationships foster so brilliantly while many others fail miserably?
10am - 10:45am
Agency recommended plays
Jason Greenawalt, director of technology at MGSCOMM
Anne Marie Schiller, global chief client operations at RAPP
Forward-thinking agency leaders share key lessons that have forever changed the way they work for their customers.
10:45am - 11am
Break + networking
11am - 11:30am
Marketing through the eyes of a brand
Featured speaker - Kitch Walker, director of marketing at Murdoch's Ranch and Supply
11:30pm - 12pm
Recommended plays
12pm - 12:30pm
The creative's guide to collaboration in the shark tank
Featured speaker - David Burk, ceo of The Electron Shop
Ask any creative what they want out of an account person, or customer relationship manager or project manager and you’ll likely get one of two answers. 1) A great brief; or 2) Could I work with the one that’s not an a**hole? (or jerk or whatever). Mr. Burk will discuss his experience implementing systems at both large and small agencies, how the bets paid off (or didn’t) and what worked and didn’t.
12:30pm - 1:30pm
Lunch + networking
1:30pm - 2pm
Building a culture that balances process and chaos
Featured speaker - Raj Choudhury, ceo of BLiNQ Media
Building a thriving culture is crucial – but certainly not easy. A bit of chaos can help unlock creativity, but complete freedom leads to reckless behavior. Similarly, smart processes will keep a business healthy, but if you become too process-oriented, you’ll box yourself in. Most organizations struggle to find the right balance.
2pm - 2:30pm
Who's driving the strategy - marketing or sales?
Featured speaker - Brent Rasmussen, president of CareerBuilder North America
How do sales and marketing work together? Who drives the sales targets? Does strategy define the sales target or should the marketing message determine the sales target? Listen as Brent Rasmussen of CareerBuilder shares his organization's unique approach to this chicken or the egg conundrum.
2:30pm - 3pm
Analyst panel discussion
Featured analyst - Sheryl Pattek, vice president, principal analyst serving CMOs at Forrester Research, Inc.
3pm - 3:30pm
Break + networking
3:30pm - 4pm
Liberate creativity by getting your house in order
Featured speaker - Frank Nardi, coo at Print Art
Liberate creativity across your agency and start producing the best work you've ever done by...improving back office efficiency? Frank Nardi, COO of the integrated agency Print Art, discusses the dramatic results from changes that are too often overlooked.
4PM - 4:30PM
The future of campaign and project management is here
Chris Goodrich, director of product at Central Desktop
The marketer's voice has been heard. The technology to support them is afoot. Check out the next wave of campaign and project management tools, built just for the marketer.
4:30PM - 5PM
Creative panel discussion
Travis O'Neal-Holder, manager of creative services and communications at National University
A panel of dynamic and diverse creative professionals share unique spins on the creative process, collaborative challenges and the secrets to work that sparkles.
5PM - 5:30PM
Wrap up
5:30PM
Happy hour networking event
SPEAKERS
Bruno Gralpois
Co-founder and principal at Agency Mania Solutions
Featured speaker
Sheryl Pattek
Vice president and principal analyst
Forrester Research, Inc.
Guest analyst
David Burk
CEO at The Electron Shop
Featured speaker
Raj Choudhury
CEO at BLiNQ Media
Featured speaker
Frank Nardi
COO at PrintArt
Featured speaker
Brent Rasmussen
President, North America
CareerBuilder
Featured speaker
Travis O'Neal-Holder
Manager Creative Services, Communications
National University Systems
DIGS
W New York - Union Square
201 Park Ave S / New York NY 10003
VIP room rates
$305 (king) / $405 (double)
Book your stay
Call 888.627.9104 and ask for the W New York Union Square
Identify yourself as part of the “Central Desktop” summit
- or -
Reserve your room online
201 Park Ave S / New York NY 10003
VIP room rates
$305 (king) / $405 (double)
Book your stay
Call 888.627.9104 and ask for the W New York Union Square
Identify yourself as part of the “Central Desktop” summit
- or -
Reserve your room online
RUBBER STAMP
We get that sometimes you need to explain to the powers-that-be why it's in your best interest to
attend a conference (even one as grand as ours). So just for you, we made this handy-dandy justification
letter (aka permission slip) chock full of the big words and lofty ambitions bosses love.
THE BEST JUST GOT BETTER
Central Desktop is a host of exceptional ability. Studies show that a vast majority of guests attending events by Central Desktop have been known to leave more elated than visitors to Santa's Workshop, the Lost Continent of Atlantis and the Fountain of Youth.
TOP 10 REASONS TO ATTEND
CENTRAL DESKTOP'S
MARKETERS SUMMIT
1. Learn about specifics and come away with action points. This isn’t a conference for platitudes, buzzwords or marketing tactics that only apply to billion-dollar behemoths. Our speakers and panels will drill into the details that really matter in your day-to-day.
2. Marketers Summit speakers include international best-selling author Bruno Gralpois, Forrester Research vice president and principal analyst Sheryl Pattek, CareerBuilder president Brent Rasmussen, Electron Shop CEO David Burk and BLiNQ Media CEO Raj Choudhury. You don’t have to choose between them, either; our single, focused track means you won’t miss a thing.
3. Stay current on the latest marketing trends and technology. Get an early scoop on the next wave
of campaign and project management tools.
4. Make a cultural impact when you go back to work. Our sessions are designed to present a real challenge to the status quo, with specific talks on improving cross-departmental collaboration and building better business culture. Armed with takeaways from Marketers Summit, you can groom yourself to be a collaborative champion – increasingly a critical role in any organization.
5. Agency-brand relationships don’t last as long as they used to. Learn how to reverse the trend and build partnerships that thrive for years to come.
6. The early bird ticket price is $399. $399! That would barely get you a “free” continental
breakfast at most conferences.
7. Hear from a number of different perspectives. Our speakers represent a broad spectrum of companies and agencies, not to mention a wide range of job roles, from marketing executives to analysts, from techies to creatives. Gain insights about your own job role while also learning about the challenges facing your collaborators – and how you can help each other with shared goals.
8. Network with other industry veterans and leaders. Make connections that are relevant to your everyday business. But be ready to network efficiently; we didn’t pad the schedule with breaks.
Don’t forget to stay for happy hour, though!
9. Burning questions about SocialBridge? While our Marketers Summit isn’t product-centric, you’ll have plenty of opportunities to chat over food and drinks with Central Desktop employees and SocialBridge experts.
10. It’s an excuse to come to New York! If you decide to arrive early or stay longer, you’ll surely find a few ways to pass the time. These streets will make you feel brand new! Big lights will inspire you! (Alternatively: you already live in New York, so it will be super-easy to get here!).